From Book to ARG: A Study of the Relation Between Immersion and Interactivity

Fazel Bakhsheshi, Farkhondeh; Vafa, Amirhossein; Anushiravani, Alireza

doi:10.22077/islah.2025.8531.1562

From Book to ARG: A Study of the Relation Between Immersion and Interactivity

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ PhD. Candidate of English Language and Literature, Department of Foreign Languages and Linguistics, Shiraz University, International Division

² Assistant Professor of English Literature, Department of Foreign Languages and Linguistics, Shiraz University

³ Professor of Comparative Literature,,Department of Foreign Languages, Shiraz University, Shiraz, Iran

10.22077/islah.2025.8531.1562

چکیده

The relationship between the text and the reader has been greatly influenced by the emergence of new forms of narration. These new forms are created by adding interaction to the text. By adding interaction to a narrative, these new forms create more opportunities for readers to control and shape the narration, resulting in a heightened level of immersion. Moreover, this type of narration opens up new possibilities for developing narratives that can serve various purposes beyond entertainment. This study aims to compare interactive forms of narration, such as FMV (Full Motion Video), ARG (Alternate Reality Games), escape rooms, interactive books, and plays, while examining the relationship between immersion and interactivity in these formats. While the reader will be a crucial point of focus, we will employ a qualitative method alongside quantitative measures to illustrate how variations in interactivity within a narrative can alter the readers’ immersive experiences across different modes of interactive narration.

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